Brand History
In 2012, John, who had been working in the jewelry industry for many years, was extremely confused about life. He came to Thailand, a Buddhist shrine that is famous all over the world, and accidentally met BenD who has been engaged in the jewelry design industry for more than 30 years. BenD has studied the jewelry design for many years and had a unique carving craftsmanship. The two believed that jewelry, as one of the art carriers, lies in expressing the true inner pursuit through tangible design, and could better express the inner world of consumers.
Nowadays, our inner call to self and nature is becoming more and more intense in this era. Women in the new era are becoming more and more aware of what they want to live and who they want to be. They, are eager for fulfilment, enjoyable to be recognized, and know more about accepting the most true themselves.
In 2016, BenD returned to China and established their own jewelry brand with John. In 2018, a jewellery brand named ZOEY was launched. Since then, a brand focusing on women's true self-expression has come into our sight.
Brand Concept
ZOEY can be experienced online for pre-ordered personalized products . Combining rare natural rough stones with original hollow carving hand craftsmanship, ZOEY shows the most real and unique beauty of jewelry.
We advocate that, regardless of origins, ordinary women can ultimately achieve themselves through their own efforts, become the most beautiful and unique one, and hold happiness in their own hands.
Founder Introduction
In 1988, jewelry designer BenD, graduated from the jewelry design department of Silpakorn University in Thailand and was fascinated by various metals, gems and different jewelry making processes. Thailand has always been recognized with world-renowned jewelry processing technology and core technology, and BenD loves to study the hand-carved craftsmanship of jewelry. In 2000, BenD designed original products and developed his own hand-carved craftsmanship: “M&F”. In 2004, the Cool and interesting jewelry design studio in the United States cooperated with BenD, then all hand-carved works were sold by American companies around the world. Since the beginning, sculpture has been an artistic way for artists to express themselves. Sculpture arts have not only the artist's understanding and reflection of the objective world, but also subjective factors such as the artist's own emotions, ideals and values, which is a spiritural product. BenD has always insisted on the design using pure natural materials, expressing his thoughts and emotions in an original way without processed. There is only one piece for each product. Through the shape of natural growth and the self made “M & F "Craftsmanship, ZOEY's products present a unique and timeless style.
She is free and unrestrained, she is passionate and fearless, she is not limited to one type...
She is independent, she is funny, she has style, she has uninhibited vitality,
She showed all kinds of extraordinary spirits of integration, unrestrained and freedom.
She has the courage to express herself, to live herself and to be the woman who wants to live herself.
She is unique, she is different.
She is you, is me ...
She is ZOEY, she is your fashion attitude and personality.
Brand Vision
Behind each ingenious design of ZOEY Jewelry, there is a different look of contemporary life, allowing consumers to truly show their unique charm. ZOEY is committed to being a fashionable and light luxury jewelry brand with story, style and connotation.
Emotion
Light up inspiration with stories and create works with emotion, warm and soul that belong to ZOEY's women.
Custom
Express and tell customers' own stories with works. Unique emotion combined with thoughtful design can be called customization.
Originality
Each product is dedicated to time and energy, loyal to materials and workmanship.
Only
It has original design, is handmade through craftsman's spirit, with independent taste and style, exquisite to every detail, each piece is unique.
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