In 2012, John, who had been working in the jewelry industry for many years, was extremely confused about life. He came to Thailand, a Buddhist shrine that is famous all over the world, and accidentally met BenD who has been engaged in the jewelry design industry for more than 30 years. BenD has studied the jewelry design for many years and had a unique carving craftsmanship. The two believed that jewelry, as one of the art carriers, lies in expressing the true inner pursuit through tangible design, and could better express the inner world of consumers. Nowadays, our inner call to self and nature is becoming more and more intense in this era. Women in the new era are becoming more and more aware of what they want to live and who they want to be. They, are eager for fulfilment, enjoyable to be recognized, and know more about accepting the most true themselves. In 2016, BenD returned to China and established their own jewelry brand with John. In 2018, a jewellery brand named ZOEY was launched. Since then, a brand focusing on women's true self-expression has come into our sight.

In 2012, John, who had been working in the jewelry industry for many years, was extremely confused about life. He came to Thailand, a Buddhist shrine that is famous all over the world, and accidentally met BenD who has been engaged in the jewelry design industry for more than 30 years. BenD has studied the jewelry design for many years and had a unique carving craftsmanship. The two believed that jewelry, as one of the art carriers, lies in expressing the true inner pursuit through tangible design, and could better express the inner world of consumers. Nowadays, our inner call to self and nature is becoming more and more intense in this era. Women in the new era are becoming more and more aware of what they want to live and who they want to be. They, are eager for fulfilment, enjoyable to be recognized, and know more about accepting the most true themselves. In 2016, BenD returned to China and established their own jewelry brand with John. In 2018, a jewellery brand named ZOEY was launched. Since then, a brand focusing on women's true self-expression has come into our sight.

In 2012, John, who had been working in the jewelry industry for many years, was extremely confused about life. He came to Thailand, a Buddhist shrine that is famous all over the world, and accidentally met BenD who has been engaged in the jewelry design industry for more than 30 years. BenD has studied the jewelry design for many years and had a unique carving craftsmanship. The two believed that jewelry, as one of the art carriers, lies in expressing the true inner pursuit through tangible design, and could better express the inner world of consumers. Nowadays, our inner call to self and nature is becoming more and more intense in this era. Women in the new era are becoming more and more aware of what they want to live and who they want to be. They, are eager for fulfilment, enjoyable to be recognized, and know more about accepting the most true themselves. In 2016, BenD returned to China and established their own jewelry brand with John. In 2018, a jewellery brand named ZOEY was launched. Since then, a brand focusing on women's true self-expression has come into our sight.

In 2012, John, who had been working in the jewelry industry for many years, was extremely confused about life. He came to Thailand, a Buddhist shrine that is famous all over the world, and accidentally met BenD who has been engaged in the jewelry design industry for more than 30 years. BenD has studied the jewelry design for many years and had a unique carving craftsmanship. The two believed that jewelry, as one of the art carriers, lies in expressing the true inner pursuit through tangible design, and could better express the inner world of consumers. Nowadays, our inner call to self and nature is becoming more and more intense in this era. Women in the new era are becoming more and more aware of what they want to live and who they want to be. They, are eager for fulfilment, enjoyable to be recognized, and know more about accepting the most true themselves. In 2016, BenD returned to China and established their own jewelry brand with John. In 2018, a jewellery brand named ZOEY was launched. Since then, a brand focusing on women's true self-expression has come into our sight.